Customer.Dating Mentoring für den next media accelerator
DID YOU JUST HAVE A GREAT IDEA?
You just had an amazing idea that will finally solve this big problem you have. Great. Now you go and ask people if they have the same issue and if they would pay for the solution you could offer them. This seems to be the rational way to find out if your idea would be actually worth it. Well, we are sorry to tell you that Josefin Zeiler, founder of Customer.Dating, would totally disagree with your approach. You are doing it wrong.
FOCUS ON THE CUSTOMER’S PROBLEM
Many companies keep on spending a ridiculous amount of money on brining to the market new solutions and products which aren’t successful. The problem? They don’t focus enough on what the customers really want, need and which workarounds they already have to solve current problems.
A SOLUTION BASED ON THEIR NEEDS
Thanks to the approach via Customer.Dating companies can find out what their clients’ problems are, evaluate them and come up with a solution based in their needs and not only their own wishes. Only this way they will manage to succeed.
CUSTOMER.DATING MENTORING @NMA HACKATHONS
Josefin has been mentoring our teams in our last two hackathons and worked with them on their customer approach. We took the chance during the one at MZ to ask her a couple of questions:
"Hey Josefin, after your experience at the last two hackathons, could you explain us how your mentorship has helped the teams in developing their products?" (Blogpost des nma von Sabela Garcia Cuesta)
Hier der vollständige Blogpost des Next Media Accelerator über das Mentoring von Customer.Dating bei den vergangenen Hackathons.
Danke für den schönen Artikel!